More Australians Than Ever Are ‘Sober Curious’

Leading the charge in the no-alcohol space is NON, a Melbourne-born brand trying to change the perception of alcohol-free wine. Founder Aaron Trotman told ELLE Australia the idea came after a trip to Europe, where non-alcoholic beverages were commonplace in fine-dining.

"This experience was new to us, especially as it was not readily available in Australia...As I searched for similar drink options in Melbourne, I realised there was a gap in the market. I wanted to change that." - Trotman said. 
Read the full ELLE article here.