Chef-made

0.0% wine alternatives,
with unapologetic flavour

Chef made. Great with food*

Core Range

    Built for food, moments, & people who want more from their drink.

    Trusted by

    Tasting Menu

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    The Spice Set
    $81.82 AUD
    The Spring Set
    $81.82 AUD
    The Everyday Set
    $81.82 AUD
    The Stopper Set
    $136.36 AUD
    Mixed 6 Stopper Pack
    Sale price$163.64 AUD Regular price$218.18 AUD
    Mixed 6 Pack
    Sale price$136.36 AUD Regular price$163.64 AUD
    Real Ingredients
    With time & care

    • Made For Starters

    •

      Made For Mains

    •

      Made For Dessert

    As seen in

    Don't take our word for it

    “I guarantee NON will change your opinion on how complex a non-alcoholic wine can be.”

    - Danielle St. Pierre, Food & Wine Editor

    “With branding that emphasizes nonconformity, NON isn’t trying to be an imitation of wine, but rather its own, distinct flavor.”

    - Sage Anderson & Jonathan Zavaleta, Rolling Stone

    “NON isn’t just a drink; it’s an experience.”

    - Stephanie Gravalese, Forbes

    “Racine is a fan of NON1, noting, ‘This is more of a fusion rather than a traditional wine but it does have layers of complexity. My favorite is the Rosé made with raspberry and chamomile but the red and white are also excellent.’”

    - Michaela English, Vogue

    VISIT NONHQ

    Our founder, Aaron Trotman, had a vision to create the world's first-ever non-alcoholic cellar door, and here we are. Experience our specialist facility first hand with our tasting experience

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    SAVOUR THE FLAVOUR

    Our bottle stopper designed to preserve carbonation and freshness for up to 7 days when kept cold.

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    FAQs

    • NON is a chef-crafted range of alcohol‑free wine alternatives, designed from real ingredients using culinary techniques rather
      than simply removing alcohol. Each expression—featuring flavors like Salted
      Raspberry & Chamomile or Torched Apple & Oolong—is structured with
      floral, tannin, salinity, and acidity to recreate a complex wine-like
      experience 

    • Sort by character and pairing:

      • Everyday Range (e.g., Salted Raspberry & Chamomile, Cinnamon & Yuzu, Stewed Cherry & Coffee) for casual meals.
      • Premium expressions like Torched Apple & Oolong for special occasions or sophisticated pairings .

    • Singles are AU$30 each. Sets include Everyday Set (AU$75), Mixed 6-Pack (AU$150), and Stopper Set (AU$120), with U.S. site offering similar structure and free shipping on orders above AU$75  .

    • Free shipping is available for orders over
      AU$75 (or U.S. equivalent). Visit the Shipping Policy and Returns & Refunds
      pages for specifics—likely covering damaged items, change of mind, and
      timeframe .

    • Yes. Each bottle is made from plant-based
      ingredients and is certified vegan and gluten-free .

    • Store in a cool, dry place. Once opened,
      refrigerate and consume within 5–7 days. Serve chilled in a wine glass to
      appreciate the full flavor profile .

    • Yes:

      • Cellar Door: Visit NONHQ in Cheltenham, VIC for tastings, flagship tours, workshops, and a complimentary bottle  .
      • Stockists: Use the Store Locator to find bars or restaurants near you that serve NON.

    • Absolutely. Guided tours, flavor workshops,
      and pairing experiences are available—typically 1–1.5 hours at AU$50 per
      person. Book via email (hello@non.world); group bookings (2–10 people) and food
      additions are options. A 48‑hour cancellation policy applies.