Chef-made

0.0% wine alternatives,
with unapologetic flavour

Chef made. Great with food*

Core Range

    Built for food, moments, & people who want more from their drink.

    Trusted by

    Tasting Menu

    View all
    The Spice Set
    $81.82 AUD
    The Spring Set
    $81.82 AUD
    The Everyday Set
    $81.82 AUD
    The Stopper Set
    $136.36 AUD
    Mixed 6 Stopper Pack
    Sale price$163.64 AUD Regular price$218.18 AUD
    Mixed 6 Pack
    Sale price$136.36 AUD Regular price$163.64 AUD
    Real Ingredients
    With time & care

    • Made For Starters

    •

      Made For Mains

    •

      Made For Dessert

    As seen in

    Don't take our word for it

    “I guarantee NON will change your opinion on how complex a non-alcoholic wine can be.”

    - Danielle St. Pierre, Food & Wine Editor

    “With branding that emphasizes nonconformity, NON isn’t trying to be an imitation of wine, but rather its own, distinct flavor.”

    - Sage Anderson & Jonathan Zavaleta, Rolling Stone

    “NON isn’t just a drink; it’s an experience.”

    - Stephanie Gravalese, Forbes

    “Racine is a fan of NON1, noting, ‘This is more of a fusion rather than a traditional wine but it does have layers of complexity. My favorite is the Rosé made with raspberry and chamomile but the red and white are also excellent.’”

    - Michaela English, Vogue

    VISIT NONHQ

    Our founder, Aaron Trotman, had a vision to create the world's first-ever non-alcoholic cellar door, and here we are. Experience our specialist facility first hand with our tasting experience

    MORE

    SAVOUR THE FLAVOUR

    Our bottle stopper designed to preserve carbonation and freshness for up to 7 days when kept cold.

    MORE

    FAQs

    • NON is a chef-crafted range of alcohol‑free wine alternatives, designed from real ingredients using culinary techniques rather than simply removing alcohol. Each expression—featuring flavours like Salted Raspberry & Chamomile or Caramelised Pear & Kombu—is structured with floral, tannin, salinity, and acidity to recreate a complex wine-like experience.

    • Sort by character and pairing:

      • Everyday Range (e.g., Salted Raspberry & Chamomile, Toasted Cinnamon & Yuzu, Stewed Cherry & Coffee)
      • Seasonal expressions like Caramelised Pear & Kombu when products are available
      • Direct to AI Somm when ready

    • Singles are AU$30 each. Mix & Match 6 bottles for $150. You can also buy our recommended sets including Everyday Set (AU$90), Spring Set (AU$90), Mixed 6-Pack (AU$150), and Stopper Set (AU$150).

    • Free shipping is available for orders over
      AU$75 (or U.S. equivalent). Visit the Shipping Policy and Returns & Refunds
      pages for specifics—likely covering damaged items, change of mind, and
      timeframe .

    • Yes. Each bottle is made from plant-based
      ingredients and is certified vegan and gluten-free .

    • Store in a cool, dry place. Once opened,
      refrigerate and consume within 5–7 days. Serve chilled in a wine glass to
      appreciate the full flavor profile .

    • Yes:

      • Cellar Door: Visit NONHQ in Cheltenham, VIC for tastings, flagship tours, workshops, and a complimentary bottle  .
      • Stockists: Use the Store Locator to find bars or restaurants near you that serve NON.

    • Absolutely. Guided tours, flavor workshops,
      and pairing experiences are available—typically 1–1.5 hours at AU$50 per
      person. Book via email (hello@non.world); group bookings (2–10 people) and food
      additions are options. A 48‑hour cancellation policy applies.