1. The world's first non-alcoholic cellar door has opened in Australia

    "Looking for alcohol-free wine? Have you tried NON before? NON launched back in 2019 and is an Australian non-alcoholic wine alternative brand sol...
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  2. A SOBER CITY GUIDE TO AUSTRALIA’S CULTURAL (AND COCKTAIL) CAPITAL

    "The “Sofia Coppola” of wines is how NON’s founder Aaron Trotman described his brainchild, the world’s first premium non-alcoholic wine, to me vis-...
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  3. More Australians Than Ever Are ‘Sober Curious’

    Leading the charge in the no-alcohol space is NON, a Melbourne-born brand trying to change the perception of alcohol-free wine. Founder Aaron Trot...
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  4. NONHQ; The World’s First Inaugural Cellar Door For Non-Alcoholic Beverages

    NONHQ. A revolutionary new centre for creating exceptional non-alcoholic liquids. Behind the scene tours available on the first Friday of every month. 
    Real Taste. No Booze.

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  5. Ground to Glass: Pear

    In the pursuit of perfection, we embark on a journey to craft a sophisticated and complex alternative to wine: NON2 CARAMELISED PEAR & KOMBU. ...
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  6. Robb Report: Non-alcoholic Wines Are Booming. Meet the People Driving the Buzz-Free Movement.

    When they started dating, in the 2010's, Aaron Trotman and his now wife, Miranda, spent every free minute traveling the world together on epicurean...
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